FOR IMMEDIATE RELEASE
April 16, 2007

GO*EASY: ON-LINE METRO PASS SALES BEGIN TODAY
Metro partners with Infintech to sell transit passes on the Web

CINCINNATI - Why wait in line for a Metro pass when you can buy online?

Beginning Monday, April 16, Metro will sell monthly transit passes on its website, www.go-metro.com. Metro partnered with Infintech, a Cincinnati-based provider of innovative electronic payment services and products, to develop and administer the secure payment site. Infintech was selected as the "2006 Emerging Business of the Year" by the Cincinnati USA Regional Chamber.

Customers can order passes anytime until the end of the month for the next month, but must order by the 22nd of the month to guarantee delivery by the first day of the new pass month. The pass will be mailed to the customer's home with no postage or handling charge. Major credit cards are accepted.

Passes can be pre-ordered for up to one year. Preordered passes will be billed and sent after the 15th of the month prior to the new pass month (for example, July passes will be billed and mailed June 15).

"People are busy. By ordering on-line, our customers can purchase their Metro passes any time, night or day, and receive them at home" said Darryl Haley, Metro's manager of Customer Relations. "No more standing in line during lunch hour or rushing to a sales outlet before closing time. Your Metro pass is just a mouse-click away."

Metro sells about 6,500 transit passes every month at its sales office and community outlets, and these locations will continue to be available for customers. On-line pass orders provide another, more convenient option.

Technology makes it easier to go Metro
In the past year, Metro has added a number of technology improvements to make it easier than ever to go Metro:

• New website, www.go-metro.com, with an on-line trip planner that works like MapQuest to provide personal trip planning
• Free Commuter Alerts detour information sent to cell phone, PDA or e-mail
• Free wireless internet service at Government Square and Anderson Center Station park & ride through a partnership with Project LilyPad
• Pilot program testing mobile Wi-Fi on buses

Metro is also investigating the use of SmartCard technology to provide greater customer flexibility in fare payment.

"It's all about making it easier and more convenient for customers to go Metro," said Haley. "As a public service, we want as many people as possible to choose transit."

Metro is a non-profit public service of the Southwest Ohio Regional Transit Authority, providing about 22 million rides per year in Greater Cincinnati.

# # #